Aberdeen-based audio visual sale and hire specialists, A-Line, has launched Your Day – a new wedding services division, which will become part of the A-Line Group.

This is a direct result of significantly increased demand for the company’s services within the wedding market, which includes lighting, draping, sound systems, staging, fairytale canopies, bespoke dance floors and accessories such as large free-standing marquee lettering and ‘selfie’ mirrors.

When comparing enquiry rates year-on-year, interest for these services has increased by 50% from March 2015 to March 2016, as the region’s brides and grooms continue to invest in their big day. Only 22% of brides are prepared to cut budget due to economic climate, with 50% of brides expecting to go over budget to get the day of their dreams. The average cost of a UK wedding is now over £20,500.

Andrew Dunn, Managing Director of A-Line Group, comments, “We are delighted to launch Your Day in the region, having felt that this was a natural progression for the business. We identified strong synergies between our team’s technical knowledge and expertise and the demands for specific audio visual requirements in the wedding sector, and recognised couples becoming more aware of the need for professional and reliable technical expertise.

“Although venue space is something which tends to be hired for the day, couples are increasingly seeking to personalise that space and make it their own, bringing their themes, colours and personal touches to life. Over A-line’s 26 year history, our team has refined its wedding services, tuning into key trends for items such as star cloth backdrops for the top table or bespoke initials for a white dance floor to suit the demands of the sector.

“Having established strong relationships with wedding venues all over Scotland including Meldrum House, Norwood Hall Hotel, Ardoe House, Coo Cathedral and Fasque House, also plays to our advantage. We are very familiar with the venues and can easily advise what can be possible under the constraints of some properties.

“This new brand now allows us to deliver combined or individual services with a dedicated focus on the wedding sector, and we look forward to our continued development in the coming months.”

The A-Line Group also encompasses A-Line Audio Visual, a business dedicated to the hire and sale of audio visual services to the corporate, private and charity events sectors.

For more information on Your Day visit www.your-day.co.uk or call a member of the team on 01224 649367.